Individual Author Record
Name: Sam HillPen Name: None Genre: Audience: Adult; Born: Waycross, Georgia
-- Website -- http://www.samhillonline.com/book-buzzmonkey.htm
-- Sam Hill on WorldCat -- http://www.worldcat.org/search?q=sam+hill
Illinois ConnectionSam resides in Winnetka.
Biographical and Professional InformationSam Hill published his first novel, ''Buzz Monkey'', in the fall of 2003, and his second, ''Buzz Riff'' in 2004. He has also written or co-written non-fiction books including, ''Radical Marketing'', co-authored with Glenn Rifkin, which is now in its sixth printing and has been translated into seven languages. CNN called his book ''The Infinite Asset: Managing Brands to Build New Value'' "one of the best business books of the last two decades." Hill's articles and case studies have been published in numerous leading newspapers and magazines, including Wall Street Journal, Harvard Business Review, and the Financial Times.When he is not writing, Sam spends his time as a senior partner in a large management consulting firm, working with the CEO's of major corporations on strategic issues in forty plus countries.
- Buzz Monkey, Carroll & Graf/Otto, 2003
- Buzz Riff: A Novel of Crime, Carroll & Graf, 2004
- Love Story: An Amazing Short, 2006
- Radical Marketing : From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big, Collins; 1st ed edition, 1999
- Sixty Trends in Sixty Minutes, Wiley, 2002
- The Infinite Asset: Managing Brands to Build New Value, Harvard Business School Press, 2001
Titles At Your Library
Radical Marketing : From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big
ISBN: 0887309054 HarperBusiness. 1999
How did the Grateful Dead use its fanatical following to build a $100 millionbrand that still thrives today? How did upstart Boston Beer Company—makers of Sam Adams—prevail over rival Anheuser-Busch without an advertising budget? And how did lams create the premium pet food market and leap from $16 million to $600 million in sales in just fifteen years, while charging twice the price of competitor Ralston-Purina? The answer: radical marketing.
In this fresh, provocative book, Sam Hill and Glenn Rifkin identify the mar-keting strategies that have enabled ten innovative companies to emerge asindustry leaders. What do these organizations have in common? Each is intune emotionally with its customer base, allowing them to glean superior marketing insight without spending millions of dollars. Each is more focused on the big picture—growth and expansion—rather than short-term profits. And,despite their current success, each started out with little more than a passion for their product. Engrossing, informative, and invaluable, Radical Marketing demonstrates how any company, large or small, can achieve unprecedented success through inventive and revolutionary tactics.
The Infinite Asset: Managing Brands to Build New Value
ISBN: 1578512492 Harvard Business Review Press. 2001 Introduces a 3-D mapping tool - the brand portfolio molecule - that lets managers visualize elements of a brand and how they interact to create new value. This book argues that a company's brand portfolio must reflect how the target customer actually views the brand.
Sixty Trends In Sixty Minutes
ISBN: 0471225800 Wiley. 2002 A showcase of the sixty trends that will have the biggest impact on business in the next decade
In Sixty Trends in Sixty Minutes (A Brandweek Book), top marketer Sam Hill, author of the bestselling Radical Marketing, highlights the trends that will have the biggest impact on marketing, brand management, and product development within the next decade. He separates the momentary fads from the lasting movements and reveals why trends matter, where they come from, and how to exploit them. He also describes the ten factors that will influence current trends and trends to come, such as exponential population growth, urbanization, interconnectedness, and the decreasing role of work in our lives. With these valuable insights in hand, business leaders will learn how to differentiate their product on the shelf, tap into specific markets, meet consumers' desires for "authentic" products, and much more. Hill also guides managers in conducting trend workshops identical to those offered by his consulting group at top-dollar prices. Timely, relevant, and global in its scope, this book offers entrepreneurs and managers new ideas and techniques for finding success today and in the future.
ISBN: 0752876902 Orion. 2006
ISBN: 075287313X Orion (an Imprint of The Orion Publishing Group Ltd ). 2006