Illinois State Library

Illinois Center for the Book

Individual Author Record

General Information

Name:  Anna Lovern  

Pen Name: None


Audience: Adult;

Born: N/A

-- Anna Lovern on WorldCat --

E-Mail: --

Illinois Connection

Lovern lives in Rochester, Illinois.

Biographical and Professional Information

Lovern is the director of policy services for the Illinois Association of School Boards.

Speaking Engagements

Speaking Engagement Availability (No)

Selected Titles At Your Library

Navigating the Marketplace
ISBN: 1555714587. OCLC Number:

Entrepreneur Press. .

Book one, the competitive strategy book, offers a number of defensive business models that can be adopted, copied or modified to fit a particular business and solve competitive problems. Book two contains fourteen strategies that guarantee increased sales and profits. Each model contains a competitive strategy that will lessen the impact of a competitor's action by helping to target and highly satisfy one specific type of customer. Shows how to increase sales and profits to make the business a success. The Loverns show small business managers how to carve out a market position while limiting the effectiveness of competitors. In detail, they explain how a different mix of products, services, personnel skills, and images can be used to trigger sales to five different types of customers. They focus on building a solid business with loyal customers, then introduce a multi-step growth system to help managers find all their opportunities to increase sales and profits.