Individual Author Record
Name: Tom DoctoroffPen Name: None Genre: Non-Fiction Audience: Adult; Born: in Detroit, MI
-- Website -- http://www.jwt.com/en/shanghai/people/tomdoctoroff/
-- Tom Doctoroff on WorldCat -- http://www.worldcat.org/search?q=tom++doctoroff
Illinois ConnectionDoctoroff completed his undergraduate studies at Northwestern University (Evanston, IL) and holds an MBA from the University of Chicago. He began his advertising career at Leo Burnett in Chicago then changed to JWT advertising, also in Chicago.
Biographical and Professional InformationDoctoroff was born and raised in Detroit, Michigan. He completed his undergraduate studies at Northwestern University (Evanston, IL) and holds an MBA from the University of Chicago. Before his advertising career began at JWT, he began his career at Leo Burnett in Chicago. In 1994, he moved to Hong Kong and then to Shanghai in 1998. He resides there still today.
- Billions: Selling to the New Chinese Consumer, Palgrave Macmillan, 2007What Chinese Want, Palgrave Macmillan , 2012