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Individual Author Record

General Information

Name: Tom Doctoroff

Pen Name: None

Audience: Adult;

Born: in Detroit, MI

-- Website -- http://www.jwt.com/en/shanghai/people/tomdoctoroff/
-- Tom Doctoroff on WorldCat -- http://www.worldcat.org/search?q=tom++doctoroff

Illinois Connection

Doctoroff completed his undergraduate studies at Northwestern University (Evanston, IL) and holds an MBA from the University of Chicago. He began his advertising career at Leo Burnett in Chicago then changed to JWT advertising, also in Chicago.

Biographical and Professional Information

Doctoroff was born and raised in Detroit, Michigan. He completed his undergraduate studies at Northwestern University (Evanston, IL) and holds an MBA from the University of Chicago. Before his advertising career began at JWT, he began his career at Leo Burnett in Chicago. In 1994, he moved to Hong Kong and then to Shanghai in 1998. He resides there still today.

Selected Titles At Your Library

	Billions : ISBN: 1403976635. OCLC Number: 60839436 Palgrave Macmillan,. . This book cracks the supposedly indecipherable code of marketing to the new Chinese consumer. Uncovers the core drivers of behaviour and preference in key market segments, provides tools to help harness the power of insight into consumers' motivations in the Chinese market, and reveals the pitfalls into which multinationals often fall.
	Billions : ISBN: 9781466893368. OCLC Number: 907474682 St. Martin's Press,. . This book cracks the supposedly indecipherable code of marketing to the New Chinese Consumer--all 1.3 billion of them. It distills what Tom Doctoroff has learned over the past eleven years in Greater China with JWT, one of the region's largest advertising agencies. Marketers of some of the world's leading brands come to China with mistaken ideas of how to apply Western thinking to the marketplace. But the same rules do not apply in China. Doctoroff delves into the psyches of contemporary Chinese consumers to explain the importance of culture in shaping buying decisions. He provides tools to help readers harness the power of insight into consumers' fundamental motivations and reveals the pitfalls into which many multinational competitors often fall. Anyone who plans to do business in China shouldn't get on the plane without this book.
	What Chinese want : ISBN: 1137278358. OCLC Number: 757838259 Palgrave Macmillan,. . Tom Doctoroff explores the many cultural, political, and economic forces shaping the twenty-first-century Chinese and their implications for businesspeople, marketers, and entrepreneurs - or anyone else who wants to know what makes the Chinese tick. Dismantling common misconceptions, Doctoroff provides the context Westerners need to understand the distinctive worldview that drives Chinese businesses and consumers. --from publisher description.
	What Chinese want : ISBN: 9780230340305. OCLC Number: 757838259 Palgrave Macmillan,. . Tom Doctoroff explores the many cultural, political, and economic forces shaping the twenty-first-century Chinese and their implications for businesspeople, marketers, and entrepreneurs - or anyone else who wants to know what makes the Chinese tick. Dismantling common misconceptions, Doctoroff provides the context Westerners need to understand the distinctive worldview that drives Chinese businesses and consumers. --from publisher description.