Earnest Elmo Calkins
Pen Name: None
Born: 1868 in Geneseo, Illinois
Deceased: 1964 in New York City, New York
Erenest was born in Geneseo, Illinois and raised in Galesburg, Illinois.
Biographical and Professional Information
Deafened by illness as a lad, Calkins read voraciously and studied art, design and typesetting. In 1902, Calkins and Ralph Holden, his worldlier associate at agency Charles Austin Bates, opened Calkins & Holden. Success as a "modern" ad agency stemmed from its emphasis on design -- in print ads, packaging and sales promotion materials. Calkins hired top designers, engravers and artists. His white-gowned "Phoebe Snow" for the Delaware, Lackawanna & Western Railroad emphasized soot-free transportation. With radio's arrival, Calkins retired; his deafness had finally become a handicap.
- "And Hearing Not-": Annals of an Ad Man (The History of Advertising) , Garland Publishing, 1986
- They Broke the Prairie, University of Illinois Press, 1989
- The Advertising Man, University of Michigan Library , 2009
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